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Minutes of the
TOURISM & RECREATION COMMITTEE OF THE BAYFIELD COUNTY BOARD
Wednesday, December 18, 2013, 3:00 p.m.
County Board Room, Bayfield County Courthouse, Washburn, WI
Members Present: Brett Rondeau, Bucky Jardine, John Bennett, Rusty Williams
Members Absent: Neil Schultz
Others Present: Mary Motiff, Dee Kittleson, Mark Abeles-Allison
The meeting was moved to the ETN room.
I. Call to Order: The meeting was called to order at 3:00 p.m. by Rondeau.
II. Motion Regarding October 31, 2013 Meeting Minutes: Motion (Bennett, Jardine) to approve the minutes from
the October 31, 2013 committee meeting. Motion Carried.
Motion (Jardine/Bennett) to amend the agenda to move Item 4 next to accommodate the schedules of callers
from Platypus Advertising. Motion Carried.
III. Discussion and Possible Action on Brand Identity: Dan Trzinski and Gary Haas were brought in on a
conference call; they presented a brief history of the brand identity project and reviewed the reason it is important to
portray a consistent brand along with the logo and tagline that were chosen and a review of the guidelines for their use.
It was suggested by Chairman Rondeau that we share the brand with the all businesses and organizations in the county
for their use to tie in with the county and that the Tourism Department develop a policy for use of the brand identity for
all county departments and the county as a whole. Motion (Jardine, Bennett) to adopt the new Bayfield County logo
and tagline for the Tourism Department and bring to the Full County Board for approval for use by all county
departments. Motion Carried.
IV. Report from Director:
A. Budget Review – due to recent budget cuts, there may be an issue with going over budget with printing
costs which have traditionally remained constant and/or increased; the number of pages in the 2014 will be
reduced as an effort to stay within the reduced budget, but revenue projections for advertising sales
remain at previous levels, which presents a challenge.
B. Updates on Goals & Objectives – Motiff shared information on recent advertising purchases and media
coverage and provided updates on the marketing plan.
V. Adjournment: The meeting adjourned at 4:03 pm.
Respectfully submitted by:
Mary D. Motiff
Director – Tourism Department