HomeMy WebLinkAboutTransportation Coordination Committee - Minutes - 11/9/2021
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BAYFIELD COUNTY DEPARTMENT OF HUMAN SERVICES
TRANSPORTATION COORDINATING COMMITTEE
MICROSOFT TEAMS MEETING
11/09/2021
3-4 PM
Committee Members Excused:
Committee Members Present: Beth Probst, Jeff Benton, Mary Dougherty, Perri Campbell-Shuga,
Jeremy Oswald, Carrie Linder
Committee Member Absent: Carla Becker
Staff Present: Jenise Swartley
Other Present: Pat Daoust, Sherri Nutt
1. Call to Order and Introductions
Mary Dougherty called the meeting to order at 3:01 PM.
2. Discussion and Possible Action – Review of the October 12, 2021, Meeting Minutes
Motion by Beth, seconded Jeremy, motion passed.
3. Develop marketing plan
Mailings
Committee members reviewed a quote from ProPrint. The quote is for printing and the mailing list but
does not include the cost of postage. Committee decided against a EDDM because of the extra
efforts of counting and bundling. ProPrint will take care of the mailing. We have mailing lists from both
Heart Graphics (6,000ish) and ProPrint (5500ish). Why are the numbers different? Which one do we
go with? Should we include addresses with a 54806-zip code? With 54806 addresses, the count is
closer to 9000. This is a new program, so it is probably best to include 54806. There is no harm with
sending more than necessary—we have the budget for it. Carrie and Pat will decide on printing,
costs, etc.
Postcard Design
Committee members discussed naming the program. Bayco Door2Door – BART Van Service. The
postcard should be 5 x 7. Key information and logos on the back. Description of service, phone
number, and how to arrange service, hours of operation, and cost should all be included. Sherri and
Pat will type up the information for the back. The postcard can be used to get the first trip (one-way)
free with an expiration date of 2/28. One use per person. Need to double check the margins before
print and send it to the company ahead of time to ensure nothing gets cutoff when printing it. Jenise
will design the card as well as social media posts and a flyer. Committee members will communicate
via email to edit the designs.
Timing
Approved at the
12/8/2021
TCC Meeting
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Committee members discussed when to sending out the mailing. Holiday season already has a lot of
mail and closer to start date might be better. Heart Graphics takes 5 or so weeks, and ProPrint takes
2 to 3 days. Target for the postcards arriving between Christmas and New Year’s. Ideally, it will be
dropped in the mail on Dec. 24th. Final card needs to be ready by December 3rd. The publishing dates
for Bottomline News are Jan. 12 & Feb 9th. Will also submit something to ADP, RedCliff Newsletter,
Evergreen Ads, and Iron River Connection.
Other Outreach
It works well to reach out to the town clerks to get it out on their social medias and share it with
people as they interact with them. Need to design a social media post and flyers for churches,
libraries, etc. Sherri (BART Mobility Manager) can go out in the community to educate people about
this service and hang the flyers up. Postcards for meals on wheels & local food pantries—maybe add
magnets to them. Jenise and Mary will look into magnet costs.
Next Step
Continue developing a marketing plan at next meeting, including how each transportation option in
the county is marketed.
Future Meeting Date
December 8th 3-4 PM
Adjournment
Motion by Beth, second by Jeremy to adjourn at 4:13 PM, motion carried.
Minutes respectfully submitted by Jenise Swartley.